The Singularity

Adam Driver discovers that Squarespace is a website that makes websites—meaning it could create itself—bringing about the singularity. This realization sets off a surreal journey, where multiple versions of himself embark on a quest for truth and understanding in this epic Super Bowl spot.

thesingularity.squarespace.com

Credits

Chief Creative Officer: David Lee
VP, Creative: Ben Hughes
Head of production: Erica Kung
Creative Director: Mathieu Zarbatany
Staff Art Director: Alex Thompson
Staff Copywriter: Pepe Hernandez
Senior Producer: Sion Prys
Design Director: Satu Pelkonen
Design Lead: Albert Chang
Senior Designer: Zoonzin Lee
Designer: Wan Kang
Staff Photographer: Craig Reynolds
Senior Retouchers: Derek Kalisher, Sara Barr

Partners

Site production: Active theory
Director: Aoife McArdle
DoP: Khalid Mohtaseb
VFX: Black Kite
Music/sound: Q Department
MIX: Heard

Awards

CANNES — Silver Film Lion for Longform TV/Cinema
CANNES — Bronze Film Lion for Longform Online Video
CANNES — Bronze Film Craft Lion for Direction
D&AD — Yellow Pencil for Integrated Campaign
D&AD — Graphite Pencil for Writing for Advertising
D&AD — Wood Pencil for Writing for Advertising
D&AD — Wood Pencil for Writing for Editing / VFX
AICP — Concept (x2)
AICP — Cinematography
AICP — Visual Style
AICP Post — Comedy
One Show — Gold Pencil for Integrated Campaign
One Show — Silver Pencil for Film & Video / Television & VOD - Over :60 - Single
One Show — Bronze Pencil for Moving Image Craft & Production Editing - Single
ADC — Best of Brand-Side / In-House
ADC — Gold for Advertising / Branded Content / Entertainment
ADC — Gold for Television / Film / Online Video / Television - Single
ADC — Gold for Integrated Series
ADC — Gold for Video / Online Video
ADC — Silver for Television / Film / Online Video / Online - Single
ADC — Silver for Advertising / Art Direction
ADC — Silver for Video / Online Video
ADC — Bronze for Branded Content / Entertainment - Online Video / Short Form
ADC — Bronze for Motion / Film Craft / Editing
Ciclope — Grand Prix/Gold for Idea (x2)
Ciclope — Silver for Branded Comedy
Ciclope — Bronze for Long Form Direction
Ciclope — Gold for Original Composition
Ciclope — Silver for Long Form Direction
Ciclope — Bronze for VFX
Ciclope — Bronze for Color Grading
Vimeo — Staff Pick

Movie poster for "The Singularity" featuring a man in a suit and tie with multiple reflections behind him, titled "The Singularity," presents by Squarespace, starring Adam Driver, releasing February 12, 2023.
A group of men in suits and glasses standing in formation in a dark setting, with one man in the front having a focused expression.
Collage of digital screens and images showcasing various website designs, including portraits, landscapes, and promotional content. A prominent central image features a man with dark hair and a serious expression. Other elements include text overlays such as 'The Singularity' and options to play videos or navigate through the website.
A website landing page in black and white with mountain imagery and bold text about a three-day event called SINGULARITY, featuring a call to action to join the waitlist and a section about the event location.

Singularity Template

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