Samsung Galaxy of Possibility

When you connect your Galaxy S7 with other Samsung devices the possibilities are endless. For this long-term brand campaign, we created a system that articulates the power of these devices as they come together. Lifestyle stills and video, product photography and product-driven videos were implemented in hundreds of executions across channels including TVC, OOH, digital, experiential and Samsung.com

Photographed by Carlos Serrao

Samsung promotional image showing a smartphone, a virtual reality headset, a robot vacuum, and a wearable device against a black background with the word "Create" in large white text and "Create with Galaxy" in smaller white text.
Samsung Electronics advertisement showcasing a smartphone, smartwatch, wireless charging pad, and headphones on a black background with the text "Go with Galaxy."
Samsung advertisement showing a smartphone app, a fitness tracker, and wireless earbuds with charging case. The word 'Move' prominently displayed in the center, and the phrase 'Move with Galaxy' in the bottom right corner.
A young woman holding a smartphone in her right hand and a young man wearing headphones walking, both dressed in black outfits against a simple background.
A person in a gray athletic jacket holding a jump rope, kneeled on one knee, with fitness tracker on wrist, against a plain background with white light streaks.
A young woman with curly dark hair holding a small, spherical robot with a screen on it in a dark room. Abstract light streaks are visible on the wall behind her.
A woman using a virtual reality headset in a dark setting with blue lighting effects.
A woman in athletic wear using a stationary exercise bike, with a fitness tracker on her wrist, in a minimalist gym setting.
Young man in a black hoodie with earphones, holding a coffee cup, walking against a plain white background.
A woman walking a large dog on a leash against a plain, light background.