Samsung Galaxy of Possibility
Art Director
When you connect your Galaxy S7 with other Samsung devices the possibilities are endless. For this long-term brand campaign, we created a system that articulates the power of these devices as they come together. Lifestyle stills and video, product photography and product-driven videos were implemented in hundreds of executions across channels including TVC, OOH, digital, experiential and Samsung.com
Photographed by Carlos Serrao