The Singularity
Adam Driver discovers that Squarespace is a website that makes websites—meaning it could create itself—bringing about the singularity. This realization sets off a surreal journey, where multiple versions of himself embark on a quest for truth and understanding in this epic Super Bowl spot.
Credits
Chief Creative Officer: David Lee
VP, Creative: Ben Hughes
Head of production: Erica Kung
Creative Director: Mathieu Zarbatany
Staff Art Director: Alex Thompson
Staff Copywriter: Pepe Hernandez
Senior Producer: Sion Prys
Design Director: Satu Pelkonen
Design Lead: Albert Chang
Senior Designer: Zoonzin Lee
Designer: Wan Kang
Staff Photographer: Craig Reynolds
Senior Retouchers: Derek Kalisher, Sara Barr
Partners
Site production: Active theory
Director: Aoife McArdle
DoP: Khalid Mohtaseb
VFX: Black Kite
Music/sound: Q Department
MIX: Heard
Awards
CANNES — Silver Film Lion for Longform TV/Cinema
CANNES — Bronze Film Lion for Longform Online Video
CANNES — Bronze Film Craft Lion for Direction
D&AD — Yellow Pencil for Integrated Campaign
D&AD — Graphite Pencil for Writing for Advertising
D&AD — Wood Pencil for Writing for Advertising
D&AD — Wood Pencil for Writing for Editing / VFX
AICP — Concept (x2)
AICP — Cinematography
AICP — Visual Style
AICP Post — Comedy
One Show — Gold Pencil for Integrated Campaign
One Show — Silver Pencil for Film & Video / Television & VOD - Over :60 - Single
One Show — Bronze Pencil for Moving Image Craft & Production Editing - Single
ADC — Best of Brand-Side / In-House
ADC — Gold for Advertising / Branded Content / Entertainment
ADC — Gold for Television / Film / Online Video / Television - Single
ADC — Gold for Integrated Series
ADC — Gold for Video / Online Video
ADC — Silver for Television / Film / Online Video / Online - Single
ADC — Silver for Advertising / Art Direction
ADC — Silver for Video / Online Video
ADC — Bronze for Branded Content / Entertainment - Online Video / Short Form
ADC — Bronze for Motion / Film Craft / Editing
Ciclope — Grand Prix/Gold for Idea (x2)
Ciclope — Silver for Branded Comedy
Ciclope — Bronze for Long Form Direction
Ciclope — Gold for Original Composition
Ciclope — Silver for Long Form Direction
Ciclope — Bronze for VFX
Ciclope — Bronze for Color Grading
Vimeo — Staff Pick
