I led the end-to-end design and execution for Squarespace Circle Day 2025, owning all graphic elements across the event—from office-wide environmental design and VFX storyboards to branded merchandise. I managed on-site installation, worked directly with printing vendors, and resolved unexpected production issues in real time to ensure a seamless launch.

The event reached 2,500+ attendees (+25% YoY) and generated 7,000 views within 30 days (+300% YoY), reinforcing Circle Day as a high-impact brand moment for the Squarespace community.