The new Galaxy S8 has the world’s first Infinity Screen – an expansive display that stretches all the way to the edges of the device and makes everything feel more immersive. To capture this feeling, the launch campaign features a series of tranquil nature scenes that begin within the confines of a traditional phone screen, but then break free from these barriers. As each scene fills the frame, the edges of the Galaxy S8 become almost invisible, allowing the content to take center stage and showing just how immersive the Infinity Screen can be.