Welcome to Winona

Squarespace returned to the Big Game sixth Super Bowl advertisement featuring Winona Ryder as she embarks on a journey of self discovery to her namesake of Winona, Minnesota. In the campaign, Welcome to Winona, Winona captures the essence of her hometown through a photography project that leads to building her first website: WelcometoWinona.com

A woman with long dark hair wearing a black winter hat and a patterned sweater, sitting indoors near a window with a blurred background.
The Winnona City Hall building with an American flag on a pole and two heraldic banners hanging on the front.
Front view of the Winona Fire Department building with a brick facade, three garage doors, and windows above.
Sign for Winona Mall against cloudy sky with the moon visible.
Front of Winona 7 movie theater with a sign advertising $5 movies on Tuesdays.
A person sitting by a snow-covered roadside with a backpack, using a laptop next to a large green sign that reads "Welcome to Winona, Minnesota, Est. 1851."
Close-up of a firefighter's vehicle with the name 'Winona' on the front grille on a cloudy day.
A collage of images depicting winter scenes in Winona, Minnesota, including snowy landscapes, a person ice fishing, a gas station, an interior room, and a man in a museum, with text about Winona and its coordinates.

Photography: Winona Ryder, Craig Reynolds and David Lee

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