Wall Huggers

We created Samsung's 'Wall Huggers' campaign decals and partnered with JFK, O'Hare, and other major airports to create an entirely new media placement: electrical outlets. Featured on CNET, Business Insider, and a Creativity Editor's Pick, and won at D&AD.

Four people sitting on the floor against a plain gray wall, all engaged with their smartphones.
Information poster for Samsung Galaxy S5 smartphone with Ultra Power Saving Mode, featuring a power outlet illustration.
Woman sitting in an airport waiting area looking at her phone, with a large Samsung Galaxy S5 advertisement on the wall next to her.
Image showing three people sitting or standing near charging stations for Samsung Galaxy S5 smartphones. One person is seated on the floor, another is crouched, and a third is standing, each using their phone.
Close-up of luggage and power outlets at an airport, with people sitting nearby.