Hello Down There

Squarespace's the 10th Big Game ad directed by Martin Scorsese

Every day, the news is full of evidence that aliens are real. But no one is paying attention. At least until the aliens use the same tools that earthlings rely on to stand out, get noticed and make a statement.

Credits

Chief Creative Officer: David Lee
VP, Creative: Ben Hughes
Head of production: Erica Kung
Creative Director: Mathieu Zarbatany
Sr. Art Director: Gina Kim
Sr. Copywriter: Niamh Grunfeld
Staff Producer: Rebecca Patrick
Design Director: Satu Pelkonen
Design Lead: Joanna Hsu
Senior Designer: Wan Kang, Ryan Carrel
Designer: Dorian Dreyfus
Staff Photographer: Craig Reynolds
Senior Retouchers: Derek Kalisher, Sara Barr

Partners

Director: Martin Scorsese

Awards

ADC

Black and white sketch of a woman sitting on a tree branch and reading a book.
Black and white line drawing of a pirate with an eye patch, pirate hat, and hook hand, holding a sword and a mug.
A black and white photograph of a man sitting on a lounge chair in a living room, reading a book. The room has a large window with curtains, and there is a small table next to the chair with a lamp on it.
Person holding a smartphone with a blank screen in a close-up view.
Illustration showing various viruses and bacteria, including a coronavirus, with a doctor using a magnifying glass to examine them.
Silhouette of a woman holding a microphone and singing on stage, with a spotlight shining down.
Close-up of two digital screens, with the left displaying green code and the right showing a blurred menu at a restaurant or cafe.
Person with long blonde hair looking at a laptop screen displaying a loading website message with a space-themed background.
A black and white illustration of a skeleton playing the guitar.
Hands holding a tablet with a warning about aliens, showing cartoonish aliens and the words 'HERO ALERT! DOWN THERE'
Black and white comic strip with four panels showing a person almost hitting a car door, then hitting a trash can, then tripping over obstacles, and finally falling on the ground.
Clock with Roman numerals and ornate hands against a dark background.
View of a person holding a black smartphone with a dark screen, possibly in a dimly lit environment.
A black and white drawing of a woman with long hair, wearing a tank top and shorts, sitting on a rock near a river, surrounded by trees.

OVER 400K VISITS TO HELLODOWNTHERE.COM
OVER LIFE OF CAMPAIGN

Dark blue background with stars scattered across, some with a glow, creating a night sky scene.
Illustration of planets and stars with the text 'Canis Minor' on a dark background.
Dark background with small white and yellow dots resembling stars; text overlay about cancer.