Unbox your phone


Unbox your phone . Galaxy S8 Launch 

Film / Photoshoot

Art direction


The new Galaxy S8 has the world’s first Infinity Screen – an expansive display that stretches all the way to the edges of the device and makes everything feel more immersive. To capture this feeling, the launch campaign features a series of tranquil nature scenes that begin within the confines of a traditional phone screen, but then break free from these barriers. As each scene fills the frame, the edges of the Galaxy S8 become almost invisible, allowing the content to take center stage and showing just how immersive the Infinity Screen can be.



Qian Qian, Tristan Kincaid, Bruno Nakano, Maddie Garber, Mona Lisa Farrokhnia, Kristen Walsh, Tarsem Singh (Director), Darius Khondji (DP) Radical Media (Production Company), The Mill (VFX), Josh Brolin (VO)







Unbox your phone . Galaxy S8 Launch / Teaser 


Art direction


Samsung Galaxy S8 has infinity screen that makes the phone almost bezel less. We created a series of videos to represent infinite feeling.

The videos were broadcasted on TV, and used in DOOH, social.




Qian Qian, Tristan Kincaid, Randi Cohen, The Mill (VFX), Josh Brolin (VO)





Unbox your phone . Galaxy S8 Launch / New York Time Square Takeover

Digital billboard

Art direction


We launched the Galaxy S8 with world’s first infinity screen in the biggest way imaginable: a massive, life-sized blue whale swimming through 45 connected billboards in Times Square. Won bronze at Cannes, D&AD, and the London International Awards.

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Qian Qian, Tristan Kincaid, Chris Knight, Dagmar Hoogland, Andy Bull, Ben Peppernell, Chis Cyran, Helder Santo, Chad Wilson, Kristina Mccauley, Katie Cahill, Chris Mcclave, Nicole Speath, Rachel Murad, The Mill (VFX), Josh Brolin (VO)



Behind the scenes






Early design concept